• Markets: It’ll be a quiet week for government economic data, so expect corporate earnings and Iran developments to drive much of the conversation in the coming days.

After 100+ matches and 100 million memes, the World Cup concluded yesterday. Spain outlasted Argentina in extra time to win 1–0, thanks to a defense that snuffed out more shot attempts than a locked liquor cabinet. But while Spanish players got to hoist the shiny World Cup trophy over their heads, they weren’t the only ones who went home with gold.

Governing party: FIFA, soccer’s international governing body, is expected to announce record World Cup revenue of $15 billion from this year’s tournament, easily topping the $11 billion it had projected, according to the Guardian. Part of that comes from the decision to implement dynamic pricing, and the fact that FIFA gets a cut from ticket sales in the secondary market. Yahoo, citing Gametime, reported the median price for a ticket to the final match was a record $10,835.

OK, so besides FIFA…

Bank of America’s CEO estimated that the World Cup generated about $20 billion in economic activity in the US, with restaurants and bars among the biggest winners. According to the Beer Institute trade association:

• Beer sales spiked 4% nationally during the first four weeks of the World Cup, compared to the same period last year.
• They jumped 14% in host cities (looking at you, Tartan Army).

On brand: According to MediaRadar, brands spent at least $857 million during the tournament’s matches, the Sports Business Journal reported. And Fox Sports, which owned the US broadcast rights, raked in hundreds of thousands of dollars per 30-second ad. Jerseys flew off the shelves, too—even the counterfeit ones that spell Messi with a “Y.”

What about the future? Before the final started, more than $1.2 billion was traded on Kalshi, just on the question of who would win the World Cup, CNBC reported. Over the course of the tournament, the prediction platform said it netted 3 million new users.

🇮🇷 The US conducted another round of strikes in Iran to avenge deaths of US service members. The US Central Command said yesterday that a soldier was killed on Saturday in Iraq during the “controlled detonation” of an Iranian drone. It was the 17th death of a member of the US military since the war began on Feb. 28. On Saturday, the military had announced the death of two active-duty Army soldiers in Jordan the day prior. Returning to Washington from the World Cup final, President Trump told reporters, “We hit them very hard again tonight, and we did that in honor of the…three great patriots.” Iran responded early Monday by attacking US allies Bahrain and Kuwait.

🇺🇦 Protests in Ukraine continued over Zelensky’s military shake-up. Beginning on Friday, Ukrainians took to the streets to denounce the country’s senior military leadership for the first time since Russia invaded in 2022. The rare protests were sparked by Ukrainian President Volodymyr Zelensky’s dismissal of popular 35-year-old defense minister Mykhailo Fedorov for clashing with 60-year-old Oleksandr Syrskyi, Ukraine’s top army commander. Fedorov had been a driving force behind Ukraine’s recent successful drone warfare efforts. Some protesters in Kyiv on Saturday said Syrskyi was “busy with politics instead of the front.” Zelensky held a second day of calls with senior military leaders on Sunday as he tried to resolve the situation.

Answer to today's trivia question: Achilles